Welcome to this weeks edition. It's packed with SEO gold! ✨ Algorithm updates None, this week! 💻 On page Orphan pages are an often overlooked SEO problem. But they can have massive impact, including: Reduced crawlability and Indexing Wasted SEO potential Poor user experience So, how to find and fix this? Read it here. 🧪 Technical If you're building a new website (or restructuring) it's important to get the basics right. You might be wondering if you should do a single-page website or a...
almost 2 years ago • 1 min read
💻 On page You've probably been following the buzz about topical authority lately. Well, yesterday (may 23rd) Google came out with an update on topic authority for news websites. So, what determins topic authority? Their systems "know" which sources are a notable source for certain topics or locations. Who is the original reporter? And, how many times is this source cited? What's the source's reputation. What is their history, how often have they received recommendations or awards? 🧪 Technical...
almost 2 years ago • 1 min read
This friday I've put some more focus on linkbuilding in the newsletter. After the whole Skyscraper technique back in the day all articles seem to be the same. Well, I think I found a few articles that do linkbuilding better and less soul draining. ✨ Algorithm updates Nothing big this week that we can actually check. Of course Google is rolling at AI in search through their Search Labs. But there have been a few announcements. One regarding Core Web Vitals. They're removing First Input Delay...
almost 2 years ago • 2 min read
✨ Algorithm updates Google was so kind to clarify all the fuss surrounding the Page Experience "ranking signals". It never was a "ranking system" but a "ranking signal". This, of course, means you still have to focus on page experience. As always, just try to deliver the best user experience and you should ride out the wave pretty unharmed. Google SearchLiaison @searchliaison @Marie_Haynes @cemper Our guidance on page experience is here, as we shared last week along with our blog post:...
almost 2 years ago • 1 min read
Hi Reader, ✨ Algorithm updates Google removed a few ranking factors that we all thought were massively important. The factors that are removed, are: Page experience system Mobile-friendly ranking system Page speed system Secure sites system But, here's the thing. Last week we wrote about Google adding "Page experience" to the Helpful Content Update. So, in a way these factors still matter. And, in the end you still want your users to have a good experience by not having the page load in 30...
almost 2 years ago • 1 min read
✨ Algorithm updates Helpful content now includes page experience, specifically: Google's core ranking systems look to reward content that provides a good page experience. Site owners seeking to be successful with our systems should not focus on only one or two aspects of page experience. Instead, check if you're providing an overall great page experience across many aspects. For more advice, see our page, Understanding page experience in Google Search results. This means it's not just Core...
almost 2 years ago • 1 min read
✨ Algorithm updates Google is rolling out the April 2023 Reviews Update. We already had the Product Reviews update but now they're doubling down on all reviews. It now includes: recommendations, opinions and analyses. My guess is that E-E-A-T is going to be even more important than ever. And, that afilliate websites will be hit even harder. Google Search Central @googlesearchc Released the April 2023 reviews update, which now covers reviews about products, services, and things. Learn more...
almost 2 years ago • 1 min read
✨ Algorithm updates We're finally done with the Google Broad Core Update! It completed on march 28th and affected websites globally. 🔬 Keyword research Keyword research starts with understanding keyword types. And it probably ends with topical authority, but that's another story. Ahrefs did a write up of different keyword types and how to find them. Here are most of their types: Seed Informational Navigational Commercial Transactional Long-tail Low-competition Niche Branded Unbranded 🧪...
about 2 years ago • 1 min read
✨ Algorithm updates Nothing new, but the latest Google Broad Core Update is still rolling out. So, monitor your rankings closely. 🔬 Keyword research Quick tip to find keywords you already rank for but don't get clicks on: Barrett O'Neill @barrettjoneill 95% of websites will dramatically improve SEO by adding more content and backlinks. Use this trick in Google Search Console to find keywords your site already ranks for. You'll rank in the top 3 positions MUCH faster by creating blogs and...
about 2 years ago • 1 min read
