How do you destroy a websites traffic and then get it back up? Read it here!
✨ Algorithm updates
We're finally done with the Google Broad Core Update! It completed on march 28th and affected websites globally.
🔬 Keyword research
Keyword research starts with understanding keyword types. And it probably ends with topical authority, but that's another story. Ahrefs did a write up of different keyword types and how to find them. Here are most of their types:
- Seed
- Informational
- Navigational
- Commercial
- Transactional
- Long-tail
- Low-competition
- Niche
- Branded
- Unbranded
🧪 Technical
We all have the XML sitemap and maybe some of you still have a HTML sitemap (I do for some websites). But when should you use them and how? Read about it in this article by Tadeusz Szewczyk. By the way, John Mueller is against HTML sitemaps.
🎮 Tools
Recently Google Data Studio was replaced by Looker Studio. Here are some cool tips how to build a dashboard that's usefull and shows the right SEO information and data. Some of the reports you should include are:
- Traffic performance: the standard data such as visitors.
- Striking distance performance: which pages are about to rank high?
- SERP market share: how are you doing in the SERP's compared to your competitors?
- Cannibalization report: which pages are ranking for the same term?
With the mandatory relocation to GA4 people are experiencing a lot of problems. One of the major problems is having duplicate conversions. Well, in this article Robin Lord walks through the steps to make sure you don't get those. It's a good read to make sure you have all your ducks in a row. Especially now GA4 is only months away.
👓 Case study
Some of you might already know Ian Nutall (by name at least). He wrote a nice case study about how he acquired a website, then tanked it's traffic and finally got it back up and running.
Excel at SEO
✨ Algorithm updates You've probably heard by now about the new Google Search Generative Experience (SGE). If you're outside of the United States you probably won't get access. So here's a roundup by SERoundTable. 🔬 Keyword research Ever heard of content mapping? It's a method of linking queries (or keywords) to search intent. There are different types of search intent: informational, navigational, transactional and commercial intent. If you map keywords to intent it's easy to see if you cover...
Welcome to this weeks edition. It's packed with SEO gold! ✨ Algorithm updates None, this week! 💻 On page Orphan pages are an often overlooked SEO problem. But they can have massive impact, including: Reduced crawlability and Indexing Wasted SEO potential Poor user experience So, how to find and fix this? Read it here. 🧪 Technical If you're building a new website (or restructuring) it's important to get the basics right. You might be wondering if you should do a single-page website or a...
💻 On page You've probably been following the buzz about topical authority lately. Well, yesterday (may 23rd) Google came out with an update on topic authority for news websites. So, what determins topic authority? Their systems "know" which sources are a notable source for certain topics or locations. Who is the original reporter? And, how many times is this source cited? What's the source's reputation. What is their history, how often have they received recommendations or awards? 🧪 Technical...