Google keeps messing with the Helpful content guidelines, get ready for more movement!
✨ Algorithm updates
Helpful content now includes page experience, specifically:
This means it's not just Core Web Vitals but a whole slew of other things to look out for:
- Are you using an SSL certificate / HTTPS?
- Can visitors find the main content on your website easily?
- Is the amount of ads not too high?
💻 On page
If you want to do an SEO audit look no further than SEOsly's guide. With over 190 steps you are bound to find some quick (or slow) wins to improve a website. You might already know Olga Zarr. But she is a well-know SEO that knows how to do an Audit. Check her guide how to do one yourself.
🧪 Technical
Are you trying to rank on Google Discover? If so, did you know the minimum image width is 1200 pixels? Make sure you set your images to the right size to get that nice Discover traffic.
February 18th 2023
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🎮 Tools
Reporting in SEO is always important for both clients and yourself. With the new-ish Looker Studio a lot of articles are popping up how to get the most out of it. Here is another one by Adam Tanguay.
👓 Case study
Are you using internal links correctly? Probably not. Authority Hacker analysed 1 million links. Their case study is a huge treasure trove of correlations between internal links and rankings. Some points from this case study:
- Internal links correlate highly with rankings.
- Linking out to other pages on your site also highly correlates with higher rankings.
- Anchor text matters for internal links, the more keyword rich, the better
Read the entire study for all amazing points!
Excel at SEO
✨ Algorithm updates You've probably heard by now about the new Google Search Generative Experience (SGE). If you're outside of the United States you probably won't get access. So here's a roundup by SERoundTable. 🔬 Keyword research Ever heard of content mapping? It's a method of linking queries (or keywords) to search intent. There are different types of search intent: informational, navigational, transactional and commercial intent. If you map keywords to intent it's easy to see if you cover...
Welcome to this weeks edition. It's packed with SEO gold! ✨ Algorithm updates None, this week! 💻 On page Orphan pages are an often overlooked SEO problem. But they can have massive impact, including: Reduced crawlability and Indexing Wasted SEO potential Poor user experience So, how to find and fix this? Read it here. 🧪 Technical If you're building a new website (or restructuring) it's important to get the basics right. You might be wondering if you should do a single-page website or a...
💻 On page You've probably been following the buzz about topical authority lately. Well, yesterday (may 23rd) Google came out with an update on topic authority for news websites. So, what determins topic authority? Their systems "know" which sources are a notable source for certain topics or locations. Who is the original reporter? And, how many times is this source cited? What's the source's reputation. What is their history, how often have they received recommendations or awards? 🧪 Technical...