Learn how to block those pesky AI's from stealing your content with Robots.txt
β¨ Algorithm updates
Nothing new, but the latest Google Broad Core Update is still rolling out. So, monitor your rankings closely.
π¬ Keyword research
Quick tip to find keywords you already rank for but don't get clicks on:
March 22nd 2023
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π Linkbuilding
Using aged domains has been a nice way to do linkbuilding. In this Podcast by "How the f*ck" they talk about finding, vetting and using aged domains to get those nice backlinks.
π§ͺ Technical
Structured data is important for search engines to fully understand your webpage. But did you know you can use more structured data types on a page and nest them? That way Google can see what the most important data is. Read about it here, or listen to it here:
π₯· Blackhat
Last week publishers started getting mad about OpenAI scraping their content. If you're worried about your content getting scraped as well. Here's a way to block AI crawlers from your website. You need access to your Robots.txt and/or Cloudflare.
π€ AI & SEO
An important question during these AI times is: "Can Google detect AI content". Well, yes and no. Crappy content is (hopefully) always ignored. But, good content written with the help of AI and a human proofreader should pass the test.
π Case study
March 14th 2023
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Excel at SEO
β¨ Algorithm updates You've probably heard by now about the new Google Search Generative Experience (SGE). If you're outside of the United States you probably won't get access. So here's a roundup by SERoundTable. π¬ Keyword research Ever heard of content mapping? It's a method of linking queries (or keywords) to search intent. There are different types of search intent: informational, navigational, transactional and commercial intent. If you map keywords to intent it's easy to see if you cover...
Welcome to this weeks edition. It's packed with SEO gold! β¨ Algorithm updates None, this week! π» On page Orphan pages are an often overlooked SEO problem. But they can have massive impact, including: Reduced crawlability and Indexing Wasted SEO potential Poor user experience So, how to find and fix this? Read it here. π§ͺ Technical If you're building a new website (or restructuring) it's important to get the basics right. You might be wondering if you should do a single-page website or a...
π» On page You've probably been following the buzz about topical authority lately. Well, yesterday (may 23rd) Google came out with an update on topic authority for news websites. So, what determins topic authority? Their systems "know" which sources are a notable source for certain topics or locations. Who is the original reporter? And, how many times is this source cited? What's the source's reputation. What is their history, how often have they received recommendations or awards? π§ͺ Technical...