Can you delete 80% of your website and still increase all KPI's?
Welcome to this weeks edition. It's packed with SEO gold!
✨ Algorithm updates
None, this week!
💻 On page
Orphan pages are an often overlooked SEO problem. But they can have massive impact, including:
- Reduced crawlability and Indexing
- Wasted SEO potential
- Poor user experience
So, how to find and fix this? Read it here.
🧪 Technical
If you're building a new website (or restructuring) it's important to get the basics right. You might be wondering if you should do a single-page website or a multi-page website. In most cases go for a multi-page website. You really can't compete with a multi-page website.
After deciding to go for a multi-page website you need to get it right from the start. Things you need to look out for are:
- Mobile friendlyness, make it responsive. This is listed at the bottom of the article. But you need to address this at the front of building the website. It's a pain in the ass to redo an entire website getting it mobile-ready.
- Don't forget robots.txt, sitemap.xml and HTTPS. If you're using Yoast for WordPress the first two are easy.
- Mind the important pages: about, contact, disclaimer, privacy policy.
This article on Ahrefs by Chris Haines really does a good job of explaining the basics you need to cover.
🎮 Tools
With GA4 coming up in just short of a month it's time to get it all sorted if you haven't yet. So here's a nice guide to creating segments and audiences.
👓 Case study
Can you delete 80% of your website and still come out on top? Well, IBM just did...
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Excel at SEO
✨ Algorithm updates You've probably heard by now about the new Google Search Generative Experience (SGE). If you're outside of the United States you probably won't get access. So here's a roundup by SERoundTable. 🔬 Keyword research Ever heard of content mapping? It's a method of linking queries (or keywords) to search intent. There are different types of search intent: informational, navigational, transactional and commercial intent. If you map keywords to intent it's easy to see if you cover...
💻 On page You've probably been following the buzz about topical authority lately. Well, yesterday (may 23rd) Google came out with an update on topic authority for news websites. So, what determins topic authority? Their systems "know" which sources are a notable source for certain topics or locations. Who is the original reporter? And, how many times is this source cited? What's the source's reputation. What is their history, how often have they received recommendations or awards? 🧪 Technical...
This friday I've put some more focus on linkbuilding in the newsletter. After the whole Skyscraper technique back in the day all articles seem to be the same. Well, I think I found a few articles that do linkbuilding better and less soul draining. ✨ Algorithm updates Nothing big this week that we can actually check. Of course Google is rolling at AI in search through their Search Labs. But there have been a few announcements. One regarding Core Web Vitals. They're removing First Input Delay...