This friday I've put some more focus on linkbuilding in the newsletter. After the whole Skyscraper technique back in the day all articles seem to be the same. Well, I think I found a few articles that do linkbuilding better and less soul draining.

✨ Algorithm updates

Nothing big this week that we can actually check. Of course Google is rolling at AI in search through their Search Labs. But there have been a few announcements. One regarding Core Web Vitals. They're removing First Input Delay and replacing it with Interaction to Next Paint (IND). This might throw a lot of websites in the red, so start testing now! And, something we probably never expected again. Google might start ranking forums again:

Google SearchLiaison @searchliaison We're also improving how we rank results in Search overall. Helpful information can often live in unexpected or hard-to-find places: a comment in a forum thread, a post on a little-known blog, or an article with unique expertise on a topic. Our helpful content ranking system will… twitter.com/i/web/status/1… Google SearchLiaison @searchliaison In the coming weeks, when you search for something that might benefit from the experiences of others, you may see a Perspectives filter appear at the top of search results. Tap the filter, and you’ll exclusively see long- and short-form videos, images and written posts that… twitter.com/i/web/status/1… May 10th 2023 36 Retweets 88 Likes

🔗 Linkbuilding

So, let's do some linkbuilding this week. Are you familiair with Rank Jacking? It's the process of reaching out to websites that rank for your preferred term and then BUYING that content. Publish it on your own website and set a 301 from the other website to yours. Results are crazy in this case study.

Now we're busy with getting links, let's also look into Newsjacking. This is quite a bit harder because you need to be on top of the news, have (inhouse) expert writers and a media list to reach out to. So, this requires some dedicated upfront work ánd you need to act FAST.

Sacha Fournier has a twist on the Newsjacking that doesn't require you to be on top of the news cycle each day:

Sacha Fournier @sacha_vyzz This is the perfect example of a strategy that has been obliterated in the last few years 👇 In this thread, I've tweaked Alek's steps to transform this 'shotgun skyscraper' tactic into a highly effective digital PR campaign. (that could land you hundreds of links). Thread 🧵 twitter.com/Ldnbox/status/… Alek Asaduryan @Ldnbox Here's how to create your first backlinks. This strategy is 100% white hat 👇 March 15th 2023 9 Retweets 59 Likes

🧪 Technical

Have you ever noticed that your websites ranking stay the same but the organic traffic drops? Well, that's called organic traffic erosion. In this article Kevin Indig shows you how to find out if you're site is affected. But, also, which kind of erosion is taking place. You can do the first check easily. So, do that today for your website and or clients.

That's it for today! Don't forget to share this newsletter with your colleagues, friends or your mum.