Do you know the difference between a "ranking signal" and a "ranking system"?
✨ Algorithm updates
Google was so kind to clarify all the fuss surrounding the Page Experience "ranking signals". It never was a "ranking system" but a "ranking signal". This, of course, means you still have to focus on page experience. As always, just try to deliver the best user experience and you should ride out the wave pretty unharmed.
@Marie_Haynes @cemper Our guidance on page experience is here, as we shared last week along with our blog post:
developers.google.com/search/docs/ap…
It does *not* say page experience is somehow "retired" or that people should ignore things like Core Web Vitals or being mobile-friendly. The opposite. It says if… twitter.com/i/web/status/1… pic.twitter.com/KkjRklCmnH
@cemper Hmmm... I think the message has been confused. I wish Google was more clear in how they delivered it.
Page experience, core web vitals and all that still matters. They're just not their own system anymore.
Here's the new documentation.
developers.google.com/search/blog/20… pic.twitter.com/wQSAqMJvTF
April 28th 2023
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💻 On page
Content pruning is one of those yearly or bi-yearly tasks you just have to perform. Getting rid of old content that is competing for keywords or spots in Google is just good practice. This guide covers the basics and more about content pruning. Time for some spring cleaning!
For years people have been correlating social signals (likes, tweets and so on) with better rankings. Google claims they do not take into account social signals. But, social signals can work as a flywheel in an ongoing content strategy. In this article Michal Pecánek covers everything regarding socials signals. Including arguments for and against.
🧪 Technical
We've shared quite a few articles about internal linking and it remains one of the biggest opportunities for quick and easy wins. In this article you'll learn how to do a full internal link audit. Of course there is an upsell to their own product, but the guide remains worthwhile.
🍀 Evergreen
This is an oldie, but a goodie. So, the premise is that SEO problems rarely come alone. Almost always there is a bunch of problems at once. This led to the "Kitchen Sink Method". This is a way to look at a lot of facets of your website to try and find (and solve) the small SEO problems that led to your problems.
Excel at SEO
✨ Algorithm updates You've probably heard by now about the new Google Search Generative Experience (SGE). If you're outside of the United States you probably won't get access. So here's a roundup by SERoundTable. 🔬 Keyword research Ever heard of content mapping? It's a method of linking queries (or keywords) to search intent. There are different types of search intent: informational, navigational, transactional and commercial intent. If you map keywords to intent it's easy to see if you cover...
Welcome to this weeks edition. It's packed with SEO gold! ✨ Algorithm updates None, this week! 💻 On page Orphan pages are an often overlooked SEO problem. But they can have massive impact, including: Reduced crawlability and Indexing Wasted SEO potential Poor user experience So, how to find and fix this? Read it here. 🧪 Technical If you're building a new website (or restructuring) it's important to get the basics right. You might be wondering if you should do a single-page website or a...
💻 On page You've probably been following the buzz about topical authority lately. Well, yesterday (may 23rd) Google came out with an update on topic authority for news websites. So, what determins topic authority? Their systems "know" which sources are a notable source for certain topics or locations. Who is the original reporter? And, how many times is this source cited? What's the source's reputation. What is their history, how often have they received recommendations or awards? 🧪 Technical...