Strap in for another Google Reviews Update!
✨ Algorithm updates
Google is rolling out the April 2023 Reviews Update. We already had the Product Reviews update but now they're doubling down on all reviews. It now includes: recommendations, opinions and analyses. My guess is that E-E-A-T is going to be even more important than ever. And, that afilliate websites will be hit even harder.
April 12th 2023
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🔬 Keyword research
Entities are a recurring theme in this newsletter and probably will be for a while. A lot of beginner SEO's find it hard to grasp the difference between entities and keywords. Well, here's a definitive guide on entities. If you want to get started finding out more about entites, I always recommend Topically (30 free searches a month). They scrape the image entities and put them in a nice topical map.
💻 On page
Let's double down on E-E-A-T this week with an article by OnCrawl. Olaf covers possible factors for E-E-A-T evaluation, including:
- Popularity of the author / publisher,
- number of backlinks to the author / publisher,
- co-occurences of author and themes,
The thing is that SEO alone probably isn't enough. To get the most out of E-E-A-T you need to include PR and content marketing.
🧪 Technical
For those of you who work with WordPress know it's a pain in the ass to get those Core Web Vitals to 100. Between WP Rocket, better hosting, Perfmatters, Imagify and who knows what else it's an uphill battle. In this article Vahan explains how scripts are loaded in WordPress and how to handle that loading. That way you understand more about that process and you'll also be able to start deferring, preloading or async scripts.
🍀 Evergreen
Search Console is one the best (and free) tools you have as an SEO. Especially if a website is running SC for over 6 months it becomes extremely valuable. In this guide SE Ranking outlines practically everything you need to know about SC. This article is mostly aimed at beginners. But it still has value for experienced SEO's.
Excel at SEO
✨ Algorithm updates You've probably heard by now about the new Google Search Generative Experience (SGE). If you're outside of the United States you probably won't get access. So here's a roundup by SERoundTable. 🔬 Keyword research Ever heard of content mapping? It's a method of linking queries (or keywords) to search intent. There are different types of search intent: informational, navigational, transactional and commercial intent. If you map keywords to intent it's easy to see if you cover...
Welcome to this weeks edition. It's packed with SEO gold! ✨ Algorithm updates None, this week! 💻 On page Orphan pages are an often overlooked SEO problem. But they can have massive impact, including: Reduced crawlability and Indexing Wasted SEO potential Poor user experience So, how to find and fix this? Read it here. 🧪 Technical If you're building a new website (or restructuring) it's important to get the basics right. You might be wondering if you should do a single-page website or a...
💻 On page You've probably been following the buzz about topical authority lately. Well, yesterday (may 23rd) Google came out with an update on topic authority for news websites. So, what determins topic authority? Their systems "know" which sources are a notable source for certain topics or locations. Who is the original reporter? And, how many times is this source cited? What's the source's reputation. What is their history, how often have they received recommendations or awards? 🧪 Technical...